"India's Premier Mashwinner": Amul Pays Tribute To R Ashwin's Retirement With A Topical
Amul's tribute came in the form of a topical featuring a smiling Ashwin holding a sandwich, with a text overlay that reads, "India's premier mashwinner."
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In cricket, retirement is celebrated with heartfelt tributes and reflections on stellar careers. However, when Amul is involved, the tributes are as deliciously inventive as they come. Just days after Indian off-spinner Ravichandran Ashwin announced his retirement from international cricket, Amul whipped up a heartwarming tribute that has left cricket fans and food lovers grinning from ear to ear. Ashwin, affectionately nicknamed "Ash" by his teammates, is renowned for his exceptional skills with the ball, his ability to turn matches around, and his all-around cricketing prowess. It's fitting, then, that Amul, the dairy brand staple in every Indian kitchen, celebrated his career with a clever play on words combining cricket and good food.
Amul's tribute came in the form of a topical featuring a smiling Ashwin holding a sandwich, with a text overlay that reads, "India's premier mashwinner." It's a delightful play on the word "matchwinner," swapping it with "mash" to cleverly incorporate Ashwin's nickname "Ash." Additionally, Amul's tribute incorporated Ashwin's role as an off-spinner. Another overlay text reads, "Have one with offie or tea," with "offie" being a playful nod to Ashwin's skills as an off-spinner. The caption alongside the topical reads, "R Ashwin retires after an illustrious career!" Take a look:
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This isn't the first time the brand has honoured the legendary off-spinner. Back in March 2024, Amul celebrated R Ashwin's landmark achievement of playing his 100th Test match. The moment was made even more special when India's then-head coach, Rahul Dravid, presented Ashwin with a unique 100-Test cap in the presence of his wife and two daughters. Amul captured the moment in its signature style, showing Ashwin receiving the memento with a helmet engraved with "100" and a loaf of bread shaped like the number 100, generously spread with Amul butter. With a clever twist, the caption read, "Ash good as it gets," followed by "Amul 100% fabulous," making it an unforgettable tribute. Read more about it here.
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As R Ashwin's fans continue to savour his memories, Amul reminds us that great careers, like great meals, deserve a fitting and flavourful tribute.
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