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Zomato to Rebrand as 'Eternal', Unveils New Logo
Zomato has said that it will be rebranding the company to 'Eternal'. "We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future," Founder Deepinder Goyal said in a letter to shareholders.
Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.
Eternal would comprise its four major businesses - food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure, the company said.
"We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future," Founder Deepinder Goyal said in a letter to shareholders.
"Today, with Blinkit, I feel we are here," Goyal said.
The move marks a shift for the company, from when investors were skeptical about Zomato's acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.
Blinkit as well as early bird Swiggy's Instamart have driven a shift in the way Indians shop, and forced retailers such as Reliance Industries' JioMart as well as Amazon and Walmart's Indian business to launch their own quick-commerce services.
© Thomson Reuters 2025
