Ola Dash Joins The 10-Minute Food Delivery Game

Imagine you are lounging on your couch after a long day, craving your favourite pizza, and with just a few taps on your phone, it's at your doorstep in minutes. Food delivery apps have really transformed our lifestyles, putting a world of cuisines at our fingertips. Giants like Swiggy and Zomato have led the charge, making food delivery an everyday convenience, while also raising the stakes with innovations like subscription plans, cloud kitchens, and now, ultra-fast deliveries. Joining this competitive space is Ola, which has entered the 10-minute food delivery segment with its service Ola Dash, as reported by NDTV Profit.

Also Read: X User Compares Restaurant Bill With Zomato Prices, Company Responds

What is Ola Dash?

Ola Dash is Ola's latest venture into food delivery, introduced via the Open Network for Digital Commerce (ONDC) in June this year. Currently available in select parts of Bengaluru, the service operates through the Ola main app under the food delivery section. Ola Dash focuses on speed by limiting its partner restaurants to a 1 km radius, ensuring quicker delivery times.

This move pits Ola directly against established players like Swiggy and Zomato, as well as emerging competitors like Zepto Cafe, Swiggy Bolt, and Blinkit's Bistro, which are already experimenting with super fast delivery models.

Both Swiggy and Zomato, with their vast networks and technological edge, have set high standards in the food delivery ecosystem, making Ola's entry even more challenging. For consumers, however, the competition means better choices and faster services.

Also Read: Swiggy Rolls Out 10-Minute Food Delivery Service To Over 400 Cities

Online food delivery apps deliver our food in minutes. Image Credit: iStock

While the ultra-fast delivery race intensifies, food delivery platforms have recently faced criticism over rising costs. Last month, both Zomato and Swiggy came under fire for increasing platform fees during the festive season. Customers, on social media platform X, criticised the systematic rise in food delivery costs, including GST, delivery, packing, and now platform fees.

Many users said that these apps, which initially offered free delivery, now generate profits by processing over 3.5 million orders daily. Critics accused the platforms of exploiting festive demand, with some speculating this move is temporary to boost profits.